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Jack N' Jill's Strawberry Toothpaste is designed specifically to be safe for children. Jack N' Jill toothpaste has been evaluated by researchers from Skin Deep - the Environmental Working Group's database for the safety of personal care products. Their toothpaste rates with a '1' danger score - the safest rating they have.
The toothpaste is rich in the natural sweetener xylitol, uses organic calendula to soothe gums and has an organic strawberry flavour kids will love. The toothpaste is fluoride free, sugar free, colour free, SLS Free and contains no preservatives. The product is also environmentally friendly with minimal recyclable packaging.